The Hancock-Henderson Quill, Inc.

Cole's AGCO Orange Has New Name, New Color

by Dessa Rodeffer, Quill Publisher/Owner

"We are making history of the orange here at Cole's!" said Chuck Cole, who opened Cole Implement Company, in Media in 1965.

"Now, we are seeing the AGCO bright orange line leaving the scene and reappearing wearing bright red and with a new name.

"Massey Ferguson," a division of AGCO Corp. was chosen as it is a world recognized farm equipment supply line," said Cole when asked what the new name was. "And Cole Implement has been officially accepted by AGCO Corp. to represent them as a full line Massey Ferguson dealer.

"Yes," they are all the same," said Chuck, "just with a change of color and a change of name."

In the 45 years as a farm-implement dealer, Cole has seen a lot of growth in his business.

"We will also retain the AGCO line, the Gleaner combine line, the White Planter line, and all of the Heritage lines including AC - White - Oliver - M&M - and others."

Cole, who turns 80 today (June 9, 2010) said, "We take a lot of pride in being a dealer for the young and aggressive AGCO Cooperation."

"I also take pride in the business of serving our farmers along side my two sons Ed and Mike, our Sales Manager." Chuck said at eighty, "I now only plan on working half days from - 7 a.m. to 7 p.m.," he laughed.

"I still enjoy coming to work each day, because every day is a different day."

In discussing the ups and downs of farming life, he said, "It is my goal to make sure each customer leaves here with a smile on his face."

"I told them at my surprise party on Saturday that they were the ones surprised, : I made it to 80! I plan on surprising them again on my 90th."

Having survived two major fires that took his business to the ground in 1990 and 07, Chuck has never let the bad times keep him down.

Life deals you blows, but there's always the rainbows if you only will look for them, and there's always a silver lining to every cloud. Chuck and is family is a model to that.